Privacy Policy | Florence Morris-Clarke

This privacy notice explains the types of data the Website may collect from You when you interact with this Website. The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:

1. Consent - For example, if You tick a box consenting to receive emails the Website collects transaction-based data.

2. Contractual Obligations - In certain circumstances, the Website requires your personal data to comply with contractual obligations. For example, if You order an item from the Website for home delivery, your address details will be collected to deliver your purchase, and pass them to the courier.

3. Legal compliance - If the law requires, your data may be collected and processed.

When is data collected:

When You visit the Website and use your account to buy products.
When You make an online purchase and check out as a guest (in which case data collected is just transaction-based data).
When You create an account with us.
When You engage with us on social media.
When You contact us by any other means.
Data may also be collected from publicly-available sources (such as Land Registry) when You have given your consent to share information or where the information is made public as a matter of law.

To ensure the best possible experience on the Website, technical information may be collected about your internet connection, browser, country, telephone code where your computer is located, web pages viewed during your visit, advertisements clicked on, and any search terms You entered. Your social media username may also be stored if you interact with us through those channels, in order to help with response to comments, questions or feedback.

What data is collected?

If You have an account on the Website, we store:

Your name, billing/delivery address, orders and receipts, email and telephone number.
Information gathered by the use of cookies in your web browser.
Details of your visit to the Website and which site You came from.
Personal details which help recommend items of interest.
Payment card information.

How and why data is collected?

In order to give the best possible customer experience, through using the data relating to your use of the Website and social interactions, in order to deliver more personalised content.

The data privacy law allows this as part of the legitimate interest in understanding customers and providing the highest levels of service.

Here’s how your personal data is used and why:

To process any orders that You make by using our Website. Without collecting your personal data during checkout, your order cannot be processed and cannot comply with legal obligations.
To respond to queries. Handling the information You send enables Florence Morris-Clarke to respond. A record of these may be kept to inform any future communication. This is done on the basis of contractual obligations to you, legal obligations and the legitimate interest in providing you with the best service and understanding on how to improve the service based on your experience.